Grew Weekly Orders From 688 to 1,227 While Fixing Ad Fatigue & TOF Saturation

How we grew a pet supplement brand's weekly orders from 688 to 1,227 while fixing ad fatigue and top-of-funnel saturation.
Increased creative testing success rate to 30%.
Recovered the business from ad fatigue and rising CPA prices.
Doubled sales in 2 months while keeping the same ROAS.

Now, this Pet Supplement brand is expanding into other geographic locations like Spain and is on the way to achieving 7 figures in monthly revenue in 2025.

Once we started working with Deividas and his steam. We turned around the situation in two to three weeks and totally restructured the campaigns.

- Nelson, Co-founder

When a brand is winning, then suddenly plateaus, the usual culprit is ad fatigue and a saturated top of funnel. For this pet supplement brand in France, we broke through it and nearly doubled weekly orders.

The Situation

The brand had momentum, but performance was slipping. Creatives were fatiguing, top-of-funnel audiences were saturating, and CPAs were climbing. Left unchecked, this is how profitable brands quietly stall.

What We Did

Fixed the creative fatigue

We pushed the creative testing success rate up to 30%, giving the account a steady supply of fresh winners to replace the tired ones.

Recovered from rising CPAs

With new creative feeding the top of funnel, we pulled CPAs back down and got the economics working again.

Scaled while holding ROAS

We doubled sales in two months while keeping the same ROAS, proving the growth was real, not bought at the expense of profit.

The Result

Weekly orders grew from 688 to 1,227. The brand is now expanding into new markets like Spain, on its way to 7 figures in monthly revenue.

The Takeaway

Ad fatigue is not the end, it is a creative problem. A high creative testing win rate is what keeps a scaling brand from stalling.