Kindwater.com Meta Channel Went From Unprofitable and Broken to Doubling Spend and Tripling Accurately Attributed ROAS in 12 months

Fixing attribution and understanding the real incremental impact of performance
Creative testing and iteration strategy to increase win rate to 10%
Improving campaign structure, consolidating and removing inefficiencies in the creative testing process
"Literally went from losing on both sides to winning on both sides. Since transitioning to Triple Scale, we've over doubled our spend and tripled our ROAS goal, which now makes it a profitable channel for us."
- CMO of Kind Water