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From $0 to $130K Total Ad Spend With 1.66x ROAS With a Digital Course In 5 Months
How a digital course went from $0 to $130K in ad spend at 1.66x ROAS in 5 months with a creative-first growth strategy.
$130K
Ad spend scaled from zero
1.66x
ROAS
5 months
To a profitable channel
“
Triple Scale's creative approach was the biggest growth driver for us. The team constantly tested new hooks, creatives, and angles that we wouldn't have thought of ourselves, which helped us scale much faster and more efficiently.
Laura
Founder, Rewrite
The challenge
Rewrite had a strong course but no proven way to sell it on Meta. With info products, the offer is invisible until the creative sells it.
What we did
- Made creative the growth engine. Energy went into the ads themselves, the lever that actually moves performance.
- Tested hooks and angles constantly. A steady stream of new ideas, including ones the founder said she would never have thought of.
- Built on what won. Winning creatives were given room to grow while protecting ROAS.
The results
In five months the course went from zero to $130K in ad spend at a 1.66x ROAS: a profitable acquisition channel built from scratch.
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