From $0 to $130K Total Ad Spend With 1.66x ROAS With a Digital Course In 5 Months
“Triple Scale’s creative approach was the biggest growth driver for us. The team constantly tested new hooks, creatives, and angles that we wouldn’t have thought of ourselves, which helped us scale much faster and more efficiently.”
Founder of Rewrite
Selling a digital course profitably on Meta comes down to one thing more than any other: the creative. For this brand, a creative-first approach took them from zero to $130K in ad spend at a 1.66x ROAS in five months.
The Starting Point
A strong course, but no proven way to acquire customers at scale. The challenge with info products is that the offer is invisible until the creative sells it.
What We Did
Made creative the growth engine
We led with a creative-first strategy. Instead of tweaking settings, we put our energy into the ads themselves, because that is what actually moves performance.
Tested new hooks and angles constantly
We ran a steady stream of new hooks, creatives, and angles, including ones the client told us they never would have thought of themselves.
Scaled with efficient media buying
As winners emerged, we scaled spend efficiently, protecting the ROAS while pushing volume.
The Result
In five months, the course went from $0 to $130K in total ad spend at a 1.66x ROAS. A profitable, scalable acquisition channel built from scratch.
The Takeaway
For info products, the creative is the strategy. A constant flow of fresh hooks and angles is what unlocks scale, and it is exactly what we build for the brands we run.
