Hey, Deividas here.
I spent $50M on Facebook ads to learn this.
Most media buyers are stuck scaling campaigns vertically.
They increase budgets by 20% every 48 hours.
This takes forever.
While their competitors are using Nuclear Scaling to 10x their spend overnight.
Nuclear Scaling (also called Nuke Scaling) is a horizontal scaling strategy.
-You take your best performing ad set.
-Duplicate it 25, 50, or even 100 times.
-Launch them all simultaneously with $25-50 budgets each.
-Then kill the losers within hours.
→ Algorithm advantage: Each duplicate gets fresh delivery
→ Risk distribution: Spread risk across multiple ad sets
→ Learning phase bypass: Multiple ad sets = more data faster
Step 1: Find Your Winner
Test everything in ABO first.
Once you find a creative with 3+ ROAS, this becomes your "nuclear warhead."
Step 2: Build Your Arsenal
Duplicate the winning ad set 25-100 times.
Each duplicate gets:
-$25-50 daily budget
-Same targeting
-Same creative
-Only 1 ad per ad set
Step 3: Launch The Nuke
All ad sets go live simultaneously.
This creates "accelerated spending."
Meta pushes budget to the best performers immediately.
Step 4: Rapid Kill Protocol
Monitor every 15-30 minutes.
Kill any ad set that spends 1x your target CPA without a conversion.
No mercy.
Step 5: Compound The Winners
The surviving ad sets get all the budget.
Your daily spend can jump from $1K to $5K overnight.
Performance often improves because winners get more volume.
This strategy is HIGH RISK.
You can burn $2K-5K in a few hours if it fails.
Only use when:
→ You have a proven winner (3+ ROAS minimum)
→ You can afford to lose 2-3x your daily budget
→ You can monitor campaigns every 15-30 minutes
→ Unstable baseline performance
→ Limited budget tolerance
→ Can't monitor campaigns actively
Before launching:
✔️ Creative has 3+ ROAS over 3+ days
✔️ At least $2K daily budget available
✔️ Clear schedule to monitor every 30 minutes
✔️ Kill rules defined (1x CPA spend limit)
✔️ Account has stable baseline performance
Think like a venture capitalist.
Make 100 small bets.
Expect 80-90% to fail.
The 10-20% winners fund everything.
This is how you scale to 7-8 figures.
Deividas
P.S. I learned this strategy from the OG Facebook advertisers who were scaling in 2018-2020. Back when Facebook ads were "easier."
The strategy still works. I cover it in-depth inside my Creative Media Buying course.
You just need bigger budgets and faster execution.
P.S. Want more free resources?
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