Hey! Deividas here.
Creative testing strategy = creative quality.
Just imagine if you make the best creative in the world…
but you are NOT testing it properly.
You are left confused.
Why my creatives are not working?
Here’s what you need to know, so it doesn’t happen:
1. Test Creatives Consistently: No matter how many creatives you’re testing, test them the same way.
Keep your audience, ad copy, and landing pages consistent. The only thing that should change is the creative itself. This will give you a true picture of what works and what doesn’t.
2. Don’t Start Panicking: If a test doesn’t work, don’t change your strategy change the creative.
Look at secondary metrics like the hook rate or hold rate to see where people drop off. This will help you fine-tune your future tests.
3. Video vs. Static Creatives: Video ads are usually more expensive because there’s more competition for them.
Videos tend to have higher conversion rates because you can showcase more information. However, static creatives often work better when you need volume or if you’re focusing on cheap traffic. For example, in a quiz funnel, static creatives work best.
4. Auction Inventory and Budget Allocation: Facebook’s auction inventory is huge. Only 5% of users are actually interested in buying, but 70–80% of people consume video content.
Test new angles and headlines on static creatives first and then transform them into video creatives.
5. Budget Allocation: If your ad account is underperforming, test less and test smarter.
Focus more budget on what’s working. If it’s doing well, ramp up your testing with more budget to find the next winner.
80% of creative production should be on iterations.
P.S. Here is a whole video module on this topic. This is a sneak peak from my Creative Media Buyer Course.
P.S. If you need more help, then:
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