Here some tips and trick I learned over 5 years and 1000’s of rejected ads.

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1. Follow Facebook’s Advertising Policies

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Facebook has rules that you cannot break, and the reason being is because they want people to spend as much time on their platforms. Some things to watch out for:

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• Prohibited content: This includes illegal products, adult content, and anything that promotes discrimination or hate.
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• Restricted content: Some ads for products like alcohol, gambling, or healthcare services have special requirements, such as age restrictions or region-specific rules.
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• Misleading claims: Ads cannot make exaggerated claims about products, services, or results. Always be honest about what you’re offering.

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Tip: Familiarize yourself with Facebook’s Advertising Policies and regularly review them to stay updated.

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The most common of them is the “misleading claim”.

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What does it mean in reality?

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- It’s when you set an unrealistic expectation for an outcome. For example telling a person that he will loose 30kg in 2 weeks is not possible.

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- We have to use non sensitive language to avoid negative emotions. For example, instead of saying “shred fat” we should say “lose unwanted weight”.

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- Avoid using numbers like: “Reach $10K/month income” and “Lose 30kg”.

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2. Be Transparent with Your Ads

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Facebook emphasizes transparency, so the goal is to set the right expectation. CPM’s will also go down because of it.

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• Clear CTA (Call-to-Action): Your CTA should be easy to understand and lead to a genuine offer.

• Accurate Landing Pages: The landing page your ad leads to must match the message in your ad. If your ad promotes a sale, the landing page should feature that sale clearly.

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Tip: Always double-check that your landing page, copy, and CTA align. If they don’t match, Facebook might flag your ad as misleading.

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3. Respect User Privacy

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Privacy is a big deal for Meta, especially in EU.

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• Data Collection: If you’re collecting data from users (e.g., through lead forms), make sure your process complies with privacy laws like GDPR.
• Third-Party Data: When using custom or lookalike audiences, ensure that the data you’re using is collected properly and is in line with Facebook’s data use policies.

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Tip: Avoid collecting sensitive data unless absolutely necessary, and always give users clear information about how their data will be used.

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4. Avoid Common Pitfalls

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There are a few common mistakes advertisers make that could lead to account suspensions:

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• Violating copyright: Using copyrighted material without permission (like music, images, or logos) can get your ad rejected or your account penalized.

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Use AI tools that can generate soundtracks to avoid unnecessary bans.

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5. How To Deal With Rejected Ads?

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If your ad got rejected then do this:

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• Don’t ever delete them.
• Replace the rejected ad with very compliant ad by using existing post.
• Publish the new ad and once it passes the review, turn it off.

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What to do if your account got restricted?

• The fastest way to get it unbanned is to contact Pro support if you have one.
• If you don’t then request review in the account overview account section.
• If you can’t request review then contact support by pressing the ? icon on the bottom left corner.

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BONUS: Tools to Help Keep You Compliant

• Facebook’s Ad Review Tool: Use it to check if your ads meet Facebook’s standards before you launch them.
• AdEspresso: This tool helps you optimize your ad creative and targeting while ensuring compliance with Facebook’s policies.
• GDPR Compliance Plugins: If you’re running ads in Europe, tools like OneTrust can help you stay GDPR-compliant when collecting customer data.

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