September 11, 2025

How Media Buyers Can Reach $10K/month Income

The income milestones, skill progression, and career moves that take media buyers from entry-level to $10K/month — based on what actually works in the industry in 2026.

I have been working as a media buyer for the last 6 years.

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During that time, I have spent over $30M in ad spend and stopped counting.

Now I own an agency generating $60K/MRR, but I could have done it faster...

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2019: I started as an unpaid intern.

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2020: Junior Media Buyer

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2021: Senior Media Buyer

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2022: Senior Media Buyer

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2023: Team Lead

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2024: Quit To Become a Freelancer & Start My Agency

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2025: Team of 15 People

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I made all the possible mistakes so you wouldn't have to.

I am a huge believer in the concept of WHO not HOW.

Some people already know the answers to your questions.

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Let me share 5 ways that helped me get here.

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Double down on at least one of them and your income will double in 2024.

Here are 5 ways I used to grow as a Media Buyer:

This will give you an early head start and a shortcut in the future.

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#1: Choose the right people you work with

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  • Find an accountability buddy who is on the same journey.
  • Join a community or assemble a tribe.
  • Document your journey to reflect.

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Find one person on the same path and compete.

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This alone will push you to your edge.

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#2: Stack connections by becoming a yes-sayer

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  • Avoid saying no to any types of offers.
  • Do activities that don't bring direct ROI at the moment.
  • If you avoid saying no and give value for free, you'll start engineering luck.

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Easy, right?

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#3: Always overdeliver & establish authority

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  • Do more than it's expected from you.
  • Commit to posting every day and providing free value on Linkedin.
  • Establish authority in a narrow field, e.g. Media Buyer who specializes in digital products.

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Do these 3 things, and you'll be wildly successful.

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Not instantly though, it has a compounding effect.

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#4: Become the best entry level specialist first

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When I first joined an agency I set up introduction meetings with all people who worked there.

I had a conversation with one Media Buyer which changed my life.

I was asking him what is the fastest way to become a Senior media buyer.

He said: "Focus on becoming the best Junior media buyer first."

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Here is the lesson for you: master fundamentals before scaling.

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P.S. If you need more help, then:

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