Creative Ideation for Meta Ads

Hey, it’s Deividas here!

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Creative ideation process is important to consistently find new creative concepts to test while keeping the success rate at a reasonable level.

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You can't test every creative you think of so there has to be a system how you prfioritize and rate ideas.

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Using Facebook Ads Library for Idea Qualification

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One of the best tools for creative inspiration still remains to be Facebook Ads Library.

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It's where we gather 80% of our research for ad creatives. Here's how to use it effectively:

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• Start with Research: Whether you're working with a new brand or product, gather as much data as possible to understand the competitive landscape.

• Pick a Niche: For example, if you’re in the ADHD space, start by looking at your competitors in that category (ADHD ads are highly competitive!).

• Look for Patterns: Search for competitors and identify any ads that are duplicated frequently. The more an ad is duplicated, the better it’s likely performing.

• Use Keywords: Instead of just searching for brand names, use relevant keywords to discover ads from competitors in your niche.

• Estimate Ad Spend: A brand with 100 active ads is likely spending €5K–€10K daily if they’re an e-commerce brand. Info product brands may have different spending patterns, so keep that in mind.

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Leveraging TikTok Trends for Creative Ideas

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Even if you’re running Facebook Ads, TikTok is an incredible source for fresh creative ideas:

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• Why TikTok? TikTok is where trends start, and many viral Facebook ads were inspired by TikTok content.

• Spot Early Trends: Use trending hashtags, viral sounds, and content from top creators to get ahead of your competition.

• TikTok Ads Library: Dive into TikTok’s Ads Library to see what’s working for brands similar to yours.

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Mining Ideas from Amazon and Reddit

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• Amazon Reviews as a Research Tool: Look at 1-star reviews to identify customer pain points and objections. Analyze 5-star reviews to learn what customers love about the product and incorporate those insights into your ad copy.

• Reddit as an Idea Hub: Reddit is a goldmine for organic discussions. Search for relevant subreddits to uncover common complaints, misconceptions, and user experiences—these insights will help you craft better ads and landing pages.

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The ICE Scoring System for Idea Qualification

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Once you’ve gathered your ideas, it's time to prioritize which ones to execute first. That’s where the ICE Scoring System comes in. This system evaluates ideas based on:

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• Impact: How strong is the potential effect of this idea?
• Confidence: How sure are you that this idea will work?
• Ease: How easy is it to execute?

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You can download my ICE Scoring Template here.

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Deividas

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